In 2017, a company called Loreal announced a $1 billion deal to acquire cosmetics company Shiseido, which it bought for $8 billion.
The company also bought hair-care brand, Zoya.
Both companies, which were spun off from Zoya in the early 2000s, were owned by Shiseidos parent company, Yum Brands.
Now, the company says it will acquire the hair-colors and hair-beauty brand, Loreal.
It’s the latest step in the company’s transformation from a Japanese-based beauty and grooming company to a global brand.
In the past year, Loreas acquisition has raised eyebrows and fueled questions about how the company will integrate its cosmetics and cosmetics-related products into its brand.
Some analysts have said Loreal’s new acquisition will increase the brand’s revenue from cosmetics and hair care, but some others have questioned how Loreal plans to scale its cosmetics business, given the company has said it will continue to sell only cosmetics.